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SIAF 2023: More exhibitors confirmed, highlighting the latest automation technologies

31 Jan 2023

The Chinese Government has announced the “Ten New Measures” that optimise the country’s pandemic prevention and control protocols, creating more favorable conditions for business exchange that stimulate economic growth. With the restoration of commercial activities in the country, businesses are striving for in-person encounters to regain momentum. In this regard, the upcoming edition of SPS – Industrial Automation Fair (SIAF) Guangzhou is welcoming more exhibitors, who will showcase their latest innovations in industrial automation. The show is set to open from 1 – 3 March 2023 at the China Import and Export Fair Complex in Guangzhou, China, concurrently with Asiamold – Guangzhou International Mould & Die Exhibition.

China has lately enhanced its COVID-19 control measures and lifted travel restrictions to further promote the country’s economic growth. In addition, the demand for face-to-face business interaction continues to rise. As the leading trade fair for intelligent automation solutions in South China, SIAF Guangzhou 2023 finds itself in the right place at the right time for  welcoming a strong line up of exhibitors who are eager for meeting clients and partners in-person. As of today, numerous exhibitors have recently confirmed their participation, include Baumer, Binder, Bonfiglioli, Datalogic, Degson, FATEK, Hefa, Koyo, Magustek, Meijidenki, Shijie Intelligent and Supu, to name just a few.

Over the last few years, a variety of industries have undertaken a different kind of transformation to cope with the pandemic. Much of this evolution sees a deeper implementation of automation that minimises manual processes in the manufacturing chain. These advancements will be on display across the show floor at SIAF 2023. For example, exhibiting companies will bring a broad range of automation solutions, ranging from robotics, drives, sensors, machine vision, human machine interface (HMI) and embedded systems, connectivity and electrical technologies to the show floor.

Acting as a cornerstone of the automation industry in the Greater Bay Area, the show’s influence is not only limited to the South China region, but spills across to other cities and areas nearby. For example, the Hong Kong Innovation Demonstration Area will be debuted at the 2023 event. Supported by the Hong Kong SAR Government’s Trade and Industrial Organisation Support Fund and led by the Internet Professional Association of Hong Kong, the 120 sqm exhibiting area will converge around 20 Hong Kong companies who are specialised in big data, AI and IoT solutions. Through their participation, these firms seek to expand their business and explore the potential of the Greater Bay Area.

Concurrent activities to highlight key market trends
With no exception, a number of fringe events are returning to the show to complement the industry’s development, offering more opportunities for participants to share, learn and interact with one another.

One highlighted event is the “Industrial System Integration Innovation Application Seminar under the ‘Dual Carbon’ Goals”. In recent years, following the announcement of the carbon peak and carbon neutrality goals by the Chinese Government, many industries are heading towards a greener manufacturing approach. This seminar will discuss how automation solutions contribute to the evolution of industrial system integration with lower emissions and higher energy efficiency.

On the other hand, the “Beijing-Guangdong Industrial Internet and Intelligent Manufacturing Seminar” will gather several experts to explore the development of the industrial internet in the era of big data, IoT and intelligent manufacturing. These technologies are playing an important role in driving a higher level of automation in the manufacturing chain.

SPS – Industrial Automation Fair Guangzhou is jointly organised by Guangzhou Guangya Messe Frankfurt Co Ltd, China Foreign Trade Guangzhou Exhibition Co Ltd, Guangzhou Overseas Trade Fairs Ltd and Mesago Messe Frankfurt GmbH. Associate sponsors are the Guangdong Association of Automation, the Guangzhou Association of Automation, the Guangzhou Instrument and Control Society, China Light Industry Machinery Association, China Chamber of International Commerce and Guangzhou Chamber of Commerce.

For more information about the 2023 show, please visit, or email

Further Messe Frankfurt fairs in the same industry cluster as SIAF include:

  • SPS Italia
    23 – 25 May 2023, Parma, Italy
  • SPS – Smart Production Solutions
    14 – 16 November 2023, Nuremberg, Germany
  • SPS Automation Middle East
    2023, Dubai, the UAE

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Background information on Messe Frankfurt
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at:
* Preliminary figures for 2022